Wednesday, 20 September 2017

iPhone versus Android Phone

Since Android phone and Apple iPhone has launched in the market, there is always a cold war between Android and iPhone users. Everybody thinks that their OS is better than the other one. Android, as well as iPhone, has launched many versions in the past few years. Each update comes with a new technology which attracts more customers. No wonder, the market has taken a drastic change after the touch phones have taken hold onto the market. No one is wrong though, but if you really want to know the differences between these two then find out the details below.

Android Phone and features:

The first Android Phone was released in Sept. 2008 in the United States by HTC.

Versions of Android till date:

  • Android 1.0
  • Android 1.1
  • Cupcake (Version 1.5)
  • Donut (Version 1.6)
  • Eclair (Version 20.1-2.1)
  • Froyo (Version 2.2-2.2.3)
  • Gingerbread (Version 2.3-2.3.7)
  • Honeycomb (Version 3.0-3.2.6)
  • Ice Cream Sandwich (Version 4.0-4.0.4)
  • Jelly Bean (Version 4.1-4.3.1)
  • KitKat (Version 4.4-4.4.4)
  • Lollipop (Version 5.0-5.1.1)
  • Marshmallow (Version 6.0-6.0.1)
  • Nougat (Version 7.0-7.1.2)
  • Oreo (Version 8.0)
Unlike iOS, many brands manufacture Android handsets, therefore, different manufacturers provide different features within same versions, such as RAM, ROM, camera quality, processor, or other features. All the android phones are capable to connect with Google Play Store and your data can be stored as a backup at your Gmail Id. You can sync your data such as contacts, pictures, videos or apps so that when you want to switch to any other android mobile, you just need to sign in with your Gmail Id and all your data will be available to you.

Operating system features:

  • Alternate Keyboards:

    Unlike older cell phones, you don’t need to stick to just one language. Have the access to your favorite language and chat with your buddies. It provides the features of the different styling of the keyboard as well.
  • Widgets:

    A shortcut to the home screen for the ease for the user where you can see the information displaying on the screen without actually opening the application.
  • Infrared Transmission:

    A built-in infrared transmitter in many Android devices, allows the user to use the cell phone as a remote control as well. The TV’s remote operate on IR sensor, therefore, one can download the app and use the mobile to operate the TV.
  • Near Field Communication (NFC):

    With this, electronic devices can interact over short distances. NFC is most helpful in while paying bills, it creates a payment option where users need not worry about carrying credit or debit cards everywhere.
  • Backup and Storage:

    These multimedia phones not only provide in-build memory but are also available for extension. An SD card slot is present where micro SD card is inserted. It helps in taking backup of anything present in the cell phone.
  • Customising Home Screens:

    It is a pretty friendly feature where you can keep the apps of your choice and remove the others. You can just have an empty page which just shows your wallpaper and nothing else, or the home screen can have your shortcuts, widgets or clock. There is an availability of different themes as well. Therefore, it allows you to customize as per your need.
  • Open source OS:

    It can provide you facility to make changes in it. It gives a chance to customize the ROM, where new features can be introduced.
  • No Touch feature:

    This is an amazing one where the user can control with a gesture such as a WAVE of the hand. Some music apps are operated by waving your hand for operations like changing the song or turn off your screen.
  • Automation:

    Android apps take control of your system by taking little permission after installation. A safety app would ask for location access once and then it’s the duty of the app to keep updating your location where ever you go. Similarly, call recorder app asks permission for your call logs and it records the calls every time without asking again. Many such features are offered by Android OS.

Apple iPhone and features:

First iPhone was launched in 2007.

Versions of iOS till date:

iPhone 1st Gen:

  • Launched on 29th June, 2007 with 8GB version.
    • First: Version 1.1.3
    • Second: Version 1.1.4
    • Third: Version 2.0

iPhone 3G:

  • 128MB RAM and 8GB ROM, GPS and 3G data, Wi-Fi, GPS, and Bluetooth.

iPhone 3GS:

  • 256MB RAM and 8GB ROM, Bluetooth and Wi-Fi, iOS 6.1.3.

iPhone 4:

  • 512MB RAM and 8GB ROM, A4 Processor, 2 Cameras-Front and Rear, iOS 6.1.3.

iPhone 4S:

  • 512MB RAM and 16GB ROM, iOS 6.1.3.

iPhone 5:

  • 1GB RAM and 16/32/64GB ROM, A6 Processor, iOS 6.1.4.

iPhone 5C:

  • 1GB RAM and 8/16/32 GB ROM, iOS 7.

iPhone 5S:

  • 1GB RAM and 16/32/64GB ROM, A7 Processor, iOS 7.

iPhone 6 and 6 Plus:

  • 1GB RAM and 16/32/644/128GB ROM, A8 Processor, iOS 8.

iPhone 6S and 6S Plus:

  • 2GB RAM and 16/32/64/128GB ROM, A9 Processor, iOS 9.

iPhone SE:

  • 2GB RAM, 16/32/64/128GB ROM, A9 Processor, iOS 9.3.2.

iPhone 7:

  • 2GB RAM and 32/128/256GB ROM, A10 Fusion Processor, iOS 10.

iPhone 7 Plus:

  • 3GB RAM and 32/128/256GB ROM, A10 Fusion Processor, iOS 10.0.1.

iPhone 8 and X:

  • 3GB RAM and 64/256GB ROM, A11 Bionic Processor, iOS 11.

Operating System Features:

  • Talking the latest to old features, iOS offers live pictures. This new feature is present in iPhone 7, and before that no one could even think that even photos can be live.
  • Slim and smart design. It is basically accepted as a status symbol.
  • Great camera quality. Even its VGS front camera offers better clarity than many high resolution android cameras, and with many extra features such as slow-motion videos.
  • iPhone uses Fingerprint sensor from many years but android has come up with this idea recently.
  • iOS 8 has a feature called Family Sharing which provides parental control over apps.
  • It has an anti-theft technology.Hence, can allow the user to track its cell on its own with the help of just a login id and password.
  • Any Apple product is capable to upgrade its version but some Android handsets do not provide this facility.
  • Smart home platform HomeKit lets you control appliances or other stuff lights with the help of iPhone or iPad.
Let it be Android or iPhone, both have their own qualities. Now, you decide, which one is preferable to you and why.
Let us know your choice in the comments section below and give your reason for choosing one over the other.
Post Curtesy : iPhone VS Android

Tuesday, 19 September 2017

How Influencer Marketing Support Digital Marketing? - 13 facts : 13 facts

How Influencer Marketing Support Digital Marketing? - 13 facts : 13 facts



Marketing is about promoting your product and services. As a user, you are a customer which provides the business to the brand by using their services. In case of Business to Customer (B2C) Marketing, many strategies are used to reach the customers. Ads on newspapers, hoardings on shops, television advertisements and many other things, so that it becomes more and more visible. When we like someone, we listen to that person and follow as well. This rule is also applied in marketing. This kind of marketing is known as Influencer Marketing. Influencer means the one who can influence. Salespersons have the ability to influence people but on a small scale. The term Influencer Marketing works on large scale. Hence, it can be a campaign, an advertisement, a blog, a post, or a tweet from any person who is able to mark an influence on its audience.
So, in order to have a detailed study about Influencer Marketing, read the below post.

Influencer Marketing:

It is a type of marketing where the brand’s message is forwarded to the market with the help of key leaders. Marketing is focused on influential people rather than the target market. In simple words, a company hires a person who takes the responsibility of promoting the brand in the market rather than marketing directly to the consumers.
It takes two forms of marketing to support influencer marketing: Social-Media Marketing and Content Marketing. Influencers can have their personal social channels to promote the brand. Ranbir Singh was a brand ambassador of VIVO, therefore, he was promoting his brand.  The other way is the content marketing where either the influencer campaigns provide materials to the influencers or they themselves create the content.

Word of Mouth Marketing (WOM):

Although Influencer Marketing is effective with the help of word of mouth with friends and family which increases the marketing in the form of communication, word of mouth is not always the strategy of influencer campaigns.
It helps in creating a connection with the consumers. The sales representatives talk to the customers one to one about their products. This creates an emotional bonding with the company. Different publicity activities are also a part of Word-Of-Mouth Marketing which includes buzz, blog or SMM.

How Social Media Marketing Affects Business - 13 facts : 13 facts

How Social Media Marketing Affects Business - 13 facts : 13 facts



An effectiveness of social media marketing in business is a new trend. It’s a new way of reaching quantity and quality of audience for your business or product.
The main question arises in the minds of old businesses is: Why Social Media?
Offline work helps in building personal relations which can go in the long run and are trustworthy, but it’s a long process and needs a lot of patience, whereas, on the other side, online marketing helps to reach a large amount of audience in a lesser time comparatively.

Why Social Media And What are its Benefits?

  1. Online Connections:

    The online connections help to get the data of the customers in real time. The Tweets, Post on FB and Instagram, pictures and videos provide a lot of data on daily basis about the interest, disinterest, likes and dislikes about the customers. The overall information is very helpful in making smarter decisions about the business growth. The real time data can be very effective in making real time reports.
  2. Brand Loyalty:

    Connections make much easier if you are active on social media. The customers can connect with you as well as promote it to others. It’s a setting in mostly every application that if you like or comment on any post or page, your followers can have a look in it. Therefore, when your customers like you on the page, they are actually promoting it to their followers as well. The more they get the reviews, the more trust they form for your brand. The brand loyalty is the basic thing in the business for growth.
  3. Advertisements:

    Targeted ads attract targeted customers. The inexpensive way to distribute your content and promote your business is the social advertisements. The real time data can be collected by taking a note on how much the people have visited your ads or how many of them have shown interest in the same

What is Online Marketing - 13 facts : 13 facts

What is Online Marketing - 13 facts : 13 facts



Digital/ Online Marketing or data-driven marketing is the new trend of using digital technology such as the Internet, mobile phones or advertisings.
The techniques include: Search Engine Optimization (SEO), Search Engine Media (SEM), Content Marketing, Influencer Marketing, Campaign, Content Automation, E-Commerce, Social Media Marketing (SMM), and Social Media Optimization (SMO), marketing through emails, e-books or through gaming.
Initially, it was started in 1990’s. In 2000’s, it came more into knowledge and use.
Other terms used for Digital Marketing: Online Marketing, Internet Marketing or Web Marketing.
Non-Linear Marketing approach occurs through Blog posts, YouTube, Facebook, Instagram, and many other platforms famous today. These social networks help a lot in reaching the audience and get their views back about their experiences. The feedback helps in making changes and improving the services. These feedbacks are visible to others as well. Therefore, it helps in creating a trust in the audience/ customers about the services.

Business marketing:

A practice of promoting or selling products/ services to the organizations which help them in their operational purposes. The suppliers or manufacturers integrate the other business products in their own, which helps in improving the performance of their own products.
Business to customer marketing is about attracting customers about the services for the benefit of the business. B2B also includes marketing strategies just like B2C marketing. It promotes the brand to position the product offerings and efficient use of company resources. Business marketing includes Integrated Marketing Communication Strategy (IMCS) to support each other. As it is at larger extent than B2C Marketing, it uses different channels to reach the target audience. Few promotional methods to create Brand awareness includes Industry White Papers, Trade Shows, Corporate Websites, and Webcasts. Brand awareness is also done with the help of social media such as blogging sites, podcasts, and social networking. This helps in increasing the traffic on their channels and attract customers.

What defines the B2B Marketing Success?

To access the marketing performance in the organization, Customer Relationship Management (CRM) is used. The B2B sales cycle is a long process, hence, CRM system is used to track how marketing contributed to the transaction, showing how and where the prospects converted to customers.

How-to Create An Attractive Web Pages By Basic HTML - 13 facts : 13 facts

How-to Create An Attractive Web Pages By Basic HTML - 13 facts : 13 facts



Today in this world every person related to the Internet.So we can say its Internet era, almost everyone wants to create their own web presence by either hosting their own blog, articles, photos, videos, reviews, etc etc. But some people decide to do something bigger by their own way. When you having a website under your own name and group, so that you can proudly walk forward to your friends and say “Yes, I have my own website”.But the real thing is that this thing happens no longer because having a website is easy in today’s time.

Here You Learn How To Create Web Pages.

To create attractive web pages we need to know about Basic HTML. If you are creative and creative some design again and again then you can create amazing web pages by knowing some information.
These are some snaps shots of web pages.

What Is a Web site

A website is an arrangement of web pages, photos, articles, videos or any other digital media organized perfectly where the user can easily navigate around it and get the information which they came looking. 13facts.info is the best example of a website. A website is hosted on the web servers connected to the Internet or private networks. Every web site has their URL or IP address, even each media uploaded on the web site has its own URL (Uniform Resource Locator ). There are some domain such as–
.com – Commercial websites
.net- Network related websites
.edu – Educational related websites
.org – organization related websites
There are even country based domain extension, such as –
.in – INDIA
.au – AUSTRALIA
.br – BRAZIL
.co – COLOMBIA
.eg – EGYPT

HTML PROGRAMMING

HTML mean Hyper Text Markup Language which we used to create web pages. Everyone which is related to the internet or web designing needs to have some knowledge of HTML that how its work and how its codes are written. An HTML file contains “markup tags” which tells us how to browser follow instructions of these tags.
Now we start a look on web page designing using basic HTML programming. BY read carefully and keep in mind these codes we learn it quickly.

How to learn WordPress in a week or less - 13 facts : 13 facts

How to learn WordPress in a week or less - 13 facts : 13 facts



Do you want to learn WordPress in a week or less (or even faster)?

Do you want to learn WordPress and build a high quality website? Best part about learning WordPress is, it is super easy and you can save $1500-$2000 cost of making your own website because you can make it on your own and the way you want it to be. It this tutorial you will learn WordPress in few days.
Before starting, If you want regular updates from 13facts then subscribe to our newsletter:

So Why WordPress?

Because WordPress is Market Leader.


WordPress is the most popular CMS in the whole world and yes I literally mean it. WordPress is helping over 60 million people to build their professional or personal website including some of the top brands like Forbes and Quartz. Technically WordPress is a open source software which we can use to create a beautiful website, blog, or app. 22% of the websites are running on WordPress currently and not just this, WordPress is providing employment to thousands of people around the globe. So the only right answer to question “Why WordPress?” is “Why not WordPress?”

What Will you be able to do after going through this tutorial ?

You will be able to :
  1. Install WordPress locally on your computer.
  2. Manage and install themes in your WordPress website.
  3. Manage and install plugins in your WordPress Website.
  4. Mange and create new pages in WordPress website.
  5. Edit or create Menu/Navigation in WordPress Website.
  6. Managing and using WordPress Widgets.
  7. Make a complete website or blog using WordPress.
  8. Select a proper hosting and domain for you website.
  9. Migrate your WordPress website from your local machine to your hosting
  10. Add SEO functionality to your WordPress website and will also be able to do on-page SEO
  11. If you are learning WordPress to start your own blog then you will also be able to start your own professional blog.

Learn How to Install WordPress on your local machine - 13 facts : 13 facts

Learn How to Install WordPress on your local machine - 13 facts : 13 facts



To start building your own website with WordPress you need to learn how to install WordPress on your local machine so you can make changes and customization’s.

Installing WordPress locally is always a good idea before showing it live to the world. If you have WordPress installed on your local machine then you can test you websites look and feel, you can test new plugins or functionalities which you will be showing on your live website. It’s always like a safe side because making changes on live website is not considered as a good practice. Imagine a condition when some user is visiting your live website and your are making changes to you WordPress, let’s say you are installing plugin or a new theme maybe but you immediately find out that after making changes to your website, your website started to show some error or it broken completely. So you may loose your data and the most important thing, you will give a bad experience to your website visitor and he/she is never going to come back again to your website because there are millions of other options available for every thing on internet. So to avoid any worst condition or just to learn you need to know how to use WordPress on your computer(Local Machine).

Before Installing WordPress on your local machine you need to have XAMPP installed :

Install XAMPP on your computer : XAMPP comes with a bundle of Apache and Mysql so that fulfills all the requirements for us. If you don’t know how to install XAMPP then CLICK HERE
to learn from my previous post on how to install XAMPP with steps by steps description
Now that you have installed XAMPP and it is up and running on you computer, let’s move to the next step.

Download WordPress :

You need to download a fresh copy of WordPress from the https://wordpress.org website. After downloading, extract the zip file and copy the wordpress folder. Now you have to go to /xampp/htdocs/ directory on your computer inside your c:// directory, complete path would be c://xampp/htdocs if you are using windows and you have installed XAMPP with default settings.
Now paste the WordPress folder in /htdocs directory.
Rename the wordpress folder to the name of your website, such as 13facts etc. This will be the URL of your local WordPress website, be sure to choose something that you can remember. For this tutorial, I renamed wordpress directory to 13facts.
Now you have to make sure that XAMPP is running and start “APACHE” and “MySQL” from it’s control panel.

Creating Database with phpmyadmin :

Go to localhost/phpmyadmin in your web browser.
Now you will see a login screen.

How to install XAMPP on your computer - 13 facts : 13 facts

How to install XAMPP on your computer - 13 facts : 13 facts

If you want to run Apache, MySQL, PHP, PERL, PEAR framework, you need to learn how to install XAMPP on your computer

XAMPP saves you a lot of time and effort and provides the software support for web frameworks like WordPress, Drupal, Moodle, or wikiMedia on any computer. if you want to setup a web development environment then installing XAMPP is the best option for you, suppose you want to run WordPress on your local machine so you would need PHP and MySQL running on your computer. it also give you good user interface sot handle these service like turning on/off Apache, MySQL etc. If you would want to install PHP, MySQL, Pearl manually in would cost you lots of time and effort but XAMPP does this all for you with single install.
I am going to simplyfy the process of installing XAMPP in few steps below: